E3 is the world’s premier event for computer and video games and related products. At E3, the video game industry’s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry. For three exciting days, leading-edge companies, groundbreaking new technologies, and never-before-seen products will be showcased. E3 connects you with both new and existing partners, industry executives, gamers, and social influencers providing unprecedented exposure to the entire video game industry, all under one roof.

Warm toned / Grainy / Fluid / Journey / Retro
E3 is an expo that began in 1995. This project will be a love letter to its beginning, aiming to bring the audience along to showcase the journey that the event has gone through in the past 25 years. A retrospective on the aesthetics and graphics of the 90s that we all know and love, it will feature various silhouettes of iconic characters and show off major consoles alongside 1990s graphic trends. The typography and overall style will evolve as the piece moves along, with the piece being fast-paced in order to reference the rapid growth that the game industry has undergone the past two decades -- from humble beginnings to a worldwide phenomenon. The host for the event will be Geoff Keighley.