A multi social media advertising campaign done for Carvel as a student project, in line with Carvel's "BOGO Wednesday" deal. The ad was meant to convey the creaminess and deliciousness of Carvel ice-cream, bringing delight and hunger for the fudge and sprinkles and cherries sat atop the cold treat. All assets were created and then rendered - for TV, for Instagram, and for Snapchat vertical ads - within Cinema 4D, then edited and composited within After Effects.
